Saturday, July 25, 2009

Bennington Marketing Efforts

Now more than ever we appreciate the need for effective marketing. In May we completed a website update that allows us to track the effectiveness of each of our marketing efforts. We have also hired an internet marketing firm, Blizzard Internet Marketing, Inc., based out of Glenwood Springs, Colorado. Blizzard has extensive experience marketing vacation rentals and we are working with them on a long-term, multi-year project to increase our presence on the web. Bennington Properties currently leads much of the industry in online bookings, but we can not rest in our success. We must act now to ensure we keep up with the ever changing web.


Here are some examples of some of the marketing efforts we are doing this summer:

Music Festival Ad


Sunriver Scene Ad - running all summer!

Summer Postcard Campaign - sent to all past summer guests

Summer Ad Campaign

Facebook Ad

If you are on Facebook you know that this is all the ad space companies are given. A very modest size, but because of the popularity of Facbook - amazingly effective.

- Robert W. Bennington
Operations Manager